Rees lifts, a leading provider of industrial equipment, is thrilled to announce a significant new partnership with a Spanish client, who has placed a full container order for its innovative machinery following a six - month collaborative journey. This milestone highlights the company's commitment to delivering tailored solutions and strengthening its footprint in the European market. A Journey of Trust and Collaboration The partnership began with extensive negotiations and technical discussions, during which the Spanish client expressed specific requirements for machinery performance and customization. To showcase the company's capabilities, the client was invited to visit the team's booth at the France Exhibition. At the exhibition, they had the opportunity to experience the machinery's operational efficiency firsthand, including live demonstrations of its working height capabilities. The exhibition provided a critical platform for building trust, said June Wang, the key account manager for the Spanish client. By allowing the client to interact with our equipment and meet our technical team face - to - face, we were able to address their concerns and tailor our solutions to their exact needs. Customization at Its Core After the exhibition, the client finalized their order, which includes fully customized machinery featuring:
•Working Height & Models: Specifications aligned with their operational requirements (e.g., single - column or double - column models from the AWP Series, with working heights of 8–14 meters).
• Branding & Aesthetics: Customized color schemes, logos, and nameplates to reflect the client's corporate identity and market positioning.
• Order Volume: A full container shipment, marking the first phase of what is expected to be a long - term partnership.